Privacy Policy

Introduction and Scope

This website Barefootvacationtravel.com (“Website”) is owned and operated by Barefoot Vacation Travel LLC, a company registered in Florida, USA (“we,” “our,” or “us”).

By accessing or using the Website, you (“you,” “your”) consent to this Privacy Policy and agree to its terms, including any updates we may post from time to time.

This Privacy Policy describes the types of information we may collect, how we use and protect it, with whom we may share it, and your rights regarding it. This policy applies to information collected through the Website and to personal information we collect in connection with our travel planning and booking services, whether collected online, by phone, by email, or through other means of communication.

If you are a California resident, please see the “Your California Privacy Rights” section below for additional rights available to you under California law.

Consent and Withdrawal

By accessing or using the Website, or by engaging Barefoot Vacation Travel LLC for travel planning and booking services, you expressly consent to our collection, use, and limited disclosure of your personal information as described in this Privacy Policy. At any time, you may withdraw your consent for our continued collection, use, or disclosure of your information, or request updates to or deletion of your information, by contacting us at legal@bvt.travel. Please note that we may retain certain information where we have a legal obligation or lawful basis to do so, or where retention is necessary to complete services you have requested.

You may receive emails from us regarding travel services, promotions, newsletters, or other information relevant to your relationship with us. Each email will identify the sender and include instructions for opting out of future communications. If you no longer wish to receive such emails, you may unsubscribe by clicking the unsubscribe link included in any email, or by contacting us directly at legal@bvt.travel.

Information We Collect

Your privacy is important to us. We collect only the information necessary to provide the Website, deliver our travel planning and booking services, and operate our business. When you access or use the Website or engage us for travel services, you may voluntarily submit, and we may collect, the following types of information:

Travel and Booking Information. Because we are a travel agency, we collect personal information necessary to research, plan, and book travel on your behalf. This may include dates of birth, passport numbers, government-issued identification details, frequent traveler program numbers, travel dates and destinations, dietary or accessibility requirements, and other information required by airlines, cruise lines, resorts, and other travel suppliers. This information is collected directly from you and stored in our secure client management system. It is shared with suppliers only as necessary to complete your travel arrangements, by our travel professionals manually entering required details into each supplier’s booking system. Sensitive personal information including passport numbers, government-issued identification numbers, and dates of birth is never transmitted to advertising platforms, analytics tools, or artificial intelligence platforms.

Payment Information. We collect payment authorization information necessary to process deposits and payments for travel bookings. Payment authorization details are stored securely in our client management system for up to 30 days, consistent with standard payment authorization windows. Payment is processed by our travel professionals manually entering payment details directly into each supplier’s booking system. Barefoot Vacation Travel LLC does not process payments directly, does not charge client payment methods independently, and does not retain full credit or debit card numbers beyond the authorization window.

Personal Information. This includes information relating to an identified or identifiable individual, such as your name, mailing address, email address, phone number, and similar contact details. We also work with third-party companies that use personal information to process services on our behalf.

Communications Information. This includes information from communications you send us through contact forms on the Website, by email, by phone, or by text message. We process this information to communicate with you, maintain records, and establish, pursue, or defend potential legal claims.

Technical Information. This includes information about your use of the Website, such as your IP address, browser type, pages visited, length of visit, navigation paths, and access devices. We process this information through our analytics systems to analyze Website usage, administer and protect the Website, and improve your experience.

Marketing Information. This includes your communication preferences regarding marketing materials from us and our partners. We process this information to deliver relevant content, understand the effectiveness of our communications, and grow our business.

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How We Use and Process Information

We use the information we collect to provide the Website and our travel planning and booking services, to better understand your needs, and to communicate with you effectively. If you provide information to us, you authorize us to collect, retain, and use that information for the following purposes:

• To verify your identity and the identity of travelers on your booking;
• To provide travel planning, research, and booking services on your behalf, including sharing necessary information with airlines, cruise lines, resorts, and other travel suppliers;
• To process payments and manage billing for travel services;
• To send you booking confirmations, itineraries, pre-departure information, and other communications related to your travel arrangements;
• To send you emails, newsletters, or other marketing communications, where you have consented to receive them;
• To provide customer service and respond to your questions, feedback, or concerns;
• To conduct marketing analysis, send surveys, and contact you about services, activities, special events, or offers from us or our partners;
• To make disclosures required by law, regulation, or legal process, or regarding any investigations, claims, or potential claims brought by or against us;
• To provide and maintain the Website and related services;
• To notify you about changes to the Website or our services;
• To improve the Website and our services through personalized features and content;
• To analyze usage of the Website and our services to improve our content and client experience;
• To investigate, prevent, or take action regarding illegal activities, suspected fraud, potential threats to personal safety, or violations of our policies; and
• To comply with applicable laws, regulations, and our legal obligations, including our registrations as a seller of travel in states that require such licensing.

We will use reasonable efforts to ensure that information collected and processed on our behalf is handled in accordance with applicable data privacy laws; that you are informed of the reasons for collection and the purposes for which your information will be used; that information is collected only to the extent necessary to fulfill those purposes; and that appropriate technical and organizational measures are taken to protect your information.

Disclosure of Information

We will not sell, rent, or transfer your personal information to third parties for their own marketing purposes. We may store information in locations outside our direct control, such as on servers or databases maintained by hosting providers. We may disclose your personal information in the following circumstances:

• To our service providers, booking platforms, and travel suppliers for the sole purpose of providing services you have requested, including sharing traveler information with airlines, cruise lines, resorts, and other suppliers necessary to complete your travel arrangements;
• To other third parties, including attorneys or collection agencies, when necessary to enforce our terms or any agreement between you and us;
• In response to legal processes, including court orders, subpoenas, or requests from law enforcement agencies;
• If we believe disclosure is necessary to investigate, prevent, or take action regarding our compliance with a legal obligation, our rights or property, potential legal liability, suspected fraud or illegal activity, or potential risk of harm to any person;
• In the event of a merger, acquisition, joint venture, restructuring, dissolution, or similar transaction, in which case we reserve the right to transfer your information to a successor entity as part of that transaction, subject to the same privacy protections described in this policy;
• To our professional advisors, insurers, law enforcement, and government or regulatory agencies where required or permitted by law; and
• In other circumstances where we have a good faith belief that disclosure is necessary or appropriate to protect the rights, property, or safety of Barefoot Vacation Travel LLC, our clients, or others.

Information Storage

Your information is stored and managed across a small number of carefully selected systems and platforms chosen for their security standards and relevance to our business operations. These include our primary client relationship management system, our host agency’s internal platform for trip management and commission tracking, and our business communications platform for phone and SMS interactions.

Each platform we use is maintained on infrastructure that meets industry-recognized security and compliance certifications. Our systems are selected with data protection as a primary consideration and are reviewed as our business evolves.

Limited trip-specific information, including traveler names, booking dates, destinations, and trip amounts, is shared with our host agency for the purposes of trip management and commission tracking only. No client payment card details, passport numbers, or government-issued identification numbers are transmitted to or stored in our host agency’s systems.

When we share traveler information with airlines, cruise lines, resorts, and other travel suppliers to complete your booking, that information is transmitted for the sole purpose of fulfilling your travel arrangements. Retention and handling of that information by suppliers is governed by each supplier’s own privacy policies, which are outside our control.

When you contact us directly by phone, text, or email, any personal information you provide is entered into our primary client management system. Email correspondence is stored within our client management system. Phone and SMS communications are retained within our business communications platform subject to that platform’s own retention policies.

Information submitted through forms linked on our website or social media channels is delivered directly into our primary client management system.

Your information may be processed on servers located within or outside the United States. We take all steps reasonably necessary to ensure your information is handled securely and in accordance with this Privacy Policy regardless of where it is stored or processed.

We strongly advise clients not to transmit sensitive personal information, including passport numbers, payment details, dates of birth, or government identification numbers, through text message or unencrypted email. If you need to provide sensitive information, please contact us directly by phone or through the secure forms linked on our website and social media channels.

Data Retention

We retain different categories of personal information for different periods, consistent with the purpose for which each category was collected and our legal obligations.

Travel booking records, including traveler names, travel dates, destinations, booking confirmations, and related correspondence: minimum of seven years following completion of travel.

Sensitive personal information, including passport numbers, government-issued identification numbers, and dates of birth: retained for the duration of the booking process and for a reasonable period thereafter as required for dispute resolution or legal compliance, and in no case longer than seven years.

Payment authorization records: retained in accordance with the security and compliance standards of our client management platform, up to 30 days per the standard authorization window. We do not retain full payment card numbers.

Website inquiries and contact form submissions that do not result in a booking: retained for a maximum of two years from the date of submission.

Technical and analytics data: retained for the period set by each platform’s default data retention settings, currently 14 months for our analytics provider.

Marketing preferences and communication opt-in records: retained until you withdraw consent, unsubscribe, or request deletion.

When information is no longer needed and no legal obligation requires its retention, we dispose of it securely. You may request deletion of your personal information at any time by contacting us at legal@bvt.travel.

How We Protect Your Information

We take the security of your personal information seriously. We have selected systems and platforms that maintain industry-recognized security certifications and we implement reasonable administrative, technical, and organizational measures to protect your information against unauthorized access, disclosure, alteration, or destruction.

You may request deletion of your personal information from our systems by contacting us at legal@bvt.travel. We will process such requests promptly. Please note that deletion from our systems does not extend to information retained by travel suppliers or our host agency, each of which operates under its own data retention policies.

No method of electronic storage or transmission over the internet is completely secure. While we use commercially reasonable means and certified platforms to protect your information, we cannot guarantee that your information will never be accessed, disclosed, altered, or destroyed. If you have questions or concerns about the security of your information, please contact us at legal@bvt.travel.

In the event we discover a security breach involving your personal information, we will notify all affected individuals promptly regardless of their location, and in compliance with all applicable state and federal breach notification laws. We will provide notification within the timeframes required by applicable law, and in no event later than 30 days following our discovery of a breach involving sensitive personal information.

Technologies We Use

We use a variety of technologies to operate our website, understand how visitors interact with it, deliver relevant content, and improve our services.

Cookies and Similar Technologies

Cookies are small files saved to your device that track, save, and store information about your interactions with our website. We may use cookies, web beacons, and similar technologies to improve your experience on our website, customize content, analyze traffic patterns, and understand how visitors navigate our site.

Most web browsers allow you to manage, restrict, or delete cookies through your browser settings. If you choose to block cookies or other tracking technologies, some features of our website may not function as intended.

We use cookies and similar technologies that fall into the following functional categories:

Strictly Necessary Cookies. These cookies are required for the Website to function and cannot be disabled. They enable core features such as page navigation, secure access, and form submission.

Analytics Cookies. These cookies help us understand how visitors use the Website, including which pages are visited most often, how visitors navigate through content, and where visitors come from.

Advertising and Retargeting Cookies. These cookies are used to measure the effectiveness of our marketing and deliver relevant advertising to people who have previously visited the Website.

Preference Cookies. These cookies allow the Website to remember choices you make so we can provide a more personalized experience on return visits.

Analytics Technologies

We use Google Analytics 4 (GA4) to understand how visitors use our website. GA4 uses cookies and similar technologies to collect information about your use of our website, including pages visited, time on site, navigation paths, device type, and approximate geographic location derived from your IP address. Our GA4 data retention is set to the platform default of 14 months.

For California residents, this data sharing may constitute sharing of personal information for cross-context behavioral advertising purposes under California law. You may opt out by visiting our Do Not Sell or Share My Personal Information page or by emailing legal@bvt.travel.

You may opt out of Google Analytics tracking entirely at: https://tools.google.com/dlpage/gaoptout

Advertising and Retargeting Technologies

We do not currently have any advertising or retargeting pixels installed on our website. We plan to install Meta Pixel and Pinterest Tag in the future. We will update this Privacy Policy to specifically describe each tool at or before the time it is installed. You may opt out of interest-based advertising by visiting https://optout.aboutads.info or https://optout.networkadvertising.org.

Artificial Intelligence Technologies

We use artificial intelligence tools to assist with internal business operations, including drafting client communications, generating content, and improving the efficiency of our planning and service processes. We currently use Claude Pro (provided by Anthropic, PBC) and ChatGPT (provided by OpenAI, LLC) for these purposes.

When using AI tools in connection with client matters, we do not input sensitive personal information into any AI platform. All client relationships, travel recommendations, and booking decisions are made by our travel professionals with direct personal oversight. AI tools are used to support our work, not to make decisions about clients.

Third-Party Service Providers

We work with third-party companies and service providers to operate our website, deliver our travel planning and booking services, process payments, manage client communications, and analyze how our website and services are used.

Service Providers

We may engage third-party companies to support our business operations, including website hosting, client relationship management, business communications, payment processing, analytics, and marketing. These service providers have access to your information only to the extent necessary to perform their specific functions on our behalf.

Travel Suppliers

As a travel agency, we share traveler information with airlines, cruise lines, resorts, tour operators, and other travel suppliers as necessary to research, plan, and complete your travel arrangements. Travel suppliers are independent companies operating under their own terms, conditions, and privacy policies.

Host Agency

We operate as an independent travel agency affiliated with a host agency for licensing, booking platform access, and commission processing purposes. Limited trip-specific information, including traveler names, booking dates, destinations, and trip amounts, is shared with our host agency solely for trip management and commission tracking. Passport numbers, government-issued identification numbers, and payment card details are not shared with our host agency for any purpose.

Children

Our website and services are not intended for use by anyone under the age of 18. We do not knowingly collect personal information from children under 18 years of age. If you believe we have collected information from or about anyone under 18, please contact us immediately at legal@bvt.travel.

GDPR Rights for European Union Residents

If you are located within the European Union, you have certain rights regarding your personal information under the General Data Protection Regulation (“GDPR”). Under the GDPR, you have the right to request access to your personal data we hold; to request correction or erasure of your data; to seek restrictions on the processing of your data; to object to the processing of your data; to the portability of your data; to withdraw your consent to our processing of your data at any time; and to submit a complaint with a supervisory authority having jurisdiction over GDPR matters in your country. To exercise any of these rights, please contact us at legal@bvt.travel.

Privacy Rights for Canadian Residents

If you are located in Canada, your personal information is handled in accordance with applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (“PIPEDA”) and applicable provincial privacy laws. Personal information collected from Canadian residents may be transferred to and processed on servers located in the United States. If you are a resident of Quebec, you have additional rights under Quebec’s Act Respecting the Protection of Personal Information in the Private Sector (Law 25). To exercise any privacy rights, please contact us at legal@bvt.travel.

Data Sharing

We do not sell, rent, share, or transfer your personal information to third parties for marketing or promotional purposes under any circumstances. Mobile information, including phone numbers and SMS opt-in data, is never shared with third parties for marketing or promotional purposes. To opt out of SMS communications from us, reply STOP to any message you receive.

Your California Privacy Rights

If you are a resident of the State of California, you have additional rights regarding your personal information under the California Consumer Privacy Act as amended by the California Privacy Rights Act (“CPRA”).

Categories of Personal Information We Collect

We collect the following categories of personal information from California residents: identifiers including name, address, email, phone number, and IP address; personal information as defined under California Civil Code Section 1798.80; sensitive personal information including passport numbers, government-issued identification numbers, and dates of birth collected solely to provide travel services; commercial information including travel booking records and service history; internet or other electronic network activity information; geolocation data derived from your IP address; and inferences drawn from the above categories.

Your Rights as a California Resident

Subject to certain exceptions and limitations, California residents have the right to know what personal information we have collected; to access the specific pieces of personal information we have collected; to request deletion of personal information; to correct inaccurate personal information; to opt out of the sale of personal information (we do not sell personal information); to opt out of the sharing of personal information for cross-context behavioral advertising purposes; to limit our use of sensitive personal information to the purposes disclosed in this policy; to data portability; and to non-discrimination for exercising any CPRA rights.

To exercise any of these rights, please contact us by email at legal@bvt.travel with the subject line “California Privacy Rights Request.” We will acknowledge receipt within ten business days and respond substantively within forty-five days.

Do Not Sell or Share My Personal Information

We do not sell your personal information. We may share certain website activity data with analytics platforms, which may constitute sharing for cross-context behavioral advertising purposes under California law. To submit an opt-out request, please visit https://www.barefootvacationtravel.com/do-not-sell-or-share/ or contact us at legal@bvt.travel.

Changes to This Privacy Policy

We may amend this Privacy Policy from time to time to reflect changes in our business practices, the technologies we use, or applicable legal requirements. When we make changes, we will update the effective date at the top of this policy. Your continued use of our website or engagement with our travel services following the posting of any updated policy constitutes your agreement to be bound by the amended version.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please contact us:

Email: legal@bvt.travel Phone: 844.837.0404 Website: https://www.barefootvacationtravel.com

For California Privacy Rights requests, email legal@bvt.travel with the subject line “California Privacy Rights Request.”

For data deletion requests, email legal@bvt.travel with the subject line “Data Deletion Request.”